Consumer Data at Capital One
Creating an analytics powerhouse
Background:
With the rapid growth and expansion of ai and consumer data, Capital One was at risk of falling behind competitors in the marketplace. They needed to extract more value from consumer data while ensuring compliance, security, and customer trust to stay competitive against other banks and emerging fintechs.
Objective:
Position Capital One as a leader in consumer data by leveraging open banking, accelerating diverse data integration, and maximizing value for better products and profitability.
Result:
Upskilled and grew a high-performing team, building scalable platforms to handle mass data growth and integrate diverse data sets. Introduced a platform enabling Capital One to securely anonymize and use consumer data while staying compliant with federal regulations—an industry first. Drove $2B+ in revenue through new data and improved products.